ABOUT THE PROJECT
Emoji is an online startup shop based in the US that sells emotion certificates (riding a horse, hiking tours, wind surfing lessons etc.). I developed concept design for this brand as a member of the 99 designs society on competitive basis. The task was to make a fully responsive web application from scratch and make a concept of a logo. Design should communicate the main features of the brand: emotion, energy, style & personal service.
Web application concept design.
Since it was a short time-limited project I analyzed design and logics of similar applications, communicated with some clients who preferred to buy such kinds of certificates, made a moodboard and got down to the concept layout design.
Different kinds of head banners.
Client had an opportunity to choose what style of head banner to use. The background of the web application adapted to the color scheme of the banner image.
Emotional and slightly desaturated colors of the brand.
Checkout pop-up window.
When the team of the client saw how the website adapts ton all screen sizes, he decided not to develop mobile application, coz this website was just enough for a test launch of the startup.