ABOUT THE PROJECT
This project was designed for an American cosmetic company in the direct sales industry. The industry has very specific terminology, ways of conducting business and different recognition programs for Sales Force. The target audience is mostly women. It took about 6 months from the brief stage to implementation.
The iStory project was dedicated to the company’s 100 anniversary. The task was to create an overall branding approach (logomark, brand guides), web application, animated slides, email templates, and some print materials.
What & why of the project.
The concept was about “giving wings” to all women by helping them finding their way of being financially & mentally independent, having their own business meant for only for them.
UX research & identity design process.
I had been working in the Marketing department of the Direct Sales industry for about 9 years by the time I got the brief for the project. Though I had my perception and solid knowledge of the business and potential users I had to make a thorough user and visual research to get the biggest possible picture. It all resulted in personas, customer journey and empathy maps. Then was the stage of making some brand identity concepts. For me, it all starts with a logomark.
Brand identity guidelines.
After lots design and review iterations the logo had been approved by the stakeholder and I designed some simple project guidelines: colors, font styles, backdrops, logo use cases both for digital and print.
UI/UX design & development.
Parallel work was made in the User Interface design process. I’ve designed some CJM, wireframes, information architecture, interactive prototype, organized meetings with developers and stakeholders to test the assets.
I was also meant to design email templates and send them using the Sales Force Marketing Cloud service. But before that, I had conducted an A/B testing of some templates and chose the best one.
Animation backdrops were primarily used during events as animated slides or fill-ins.
Print promo materials.
I’ve also designed some print promo materials for the campaign. Those mainly were branded magnets, stickers, events brandwalls.