ABOUT THE PROJECT
When talking about logos and brand identities, I stick to opinion that all should be simplified to max but possess a unique style and character. I really like bright and colorful logos and identities, of course, when it’s appropriate. They are catchy, adaptive to different platforms and promo materials + have a modern touch. And I don’t mean trends when saying about being modern, it’s more like staying actual out of time. Logo and brand identity design is a very time-consuming process that I’m really in love with. It’s like building a new world or reality with a constant thought of those who will be using it.