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ABOUT THE PROJECT

Mobil bar is a startup that was founded in 2015 by a few guys from Western Europe. It still operates and is rather successful. At that time the thend of drinking coffee on the go was just taking pace. This brand specializes on constructing mobile coffee bars out of mini vans. Design was made by my geek4life brand team that has been recently rebranded.

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Web site rebranding concept.

Logo design variants.

As this startup didn’t have distinctive brand identity, the first wanted to get a logo developed as a staring point. I chose a combination of dynamic urban style and classic fastfood trolleys (#city, #urban, #minicafe, #to-go). After some research work and creating a moodboard, I took inspiration from those little bright hotdog/fastfood trolleys from New York and other well-known cities. Their bright mainly two-colored umbrellas really attract attention. Similar decoration of trolleys is also popular in Europe especially for old merchants selling pastries and candies.

Approved site landing page layout and logo.

After many iterations with the client, he chose a more conservative (characteristic of many businesses from Eastern Europe) stylistic for it’s business webpage and logo.

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